Quebec City, October 11, 2024 - Flaura, the Quebec-based company that redefines sustainable textiles by transforming apple residue into high-end vegan leathers, is proud to announce that it is one of the "game changers" recognized by Natural Products Canada in its 2024 report. This distinction highlights the innovative organizations that are revolutionizing Canada's bio-based economy and positioning the country as a leader in this fast-growing global industry.
Since its creation, Flaura has distinguished itself by its technological advances and pioneering vision. Fannie explains: "Thanks to a unique combination of local know-how and scientific innovation, we have succeeded in creating a bio-sourced vegan leather from the residues of the apple industry in Quebec". This material, which is sustainable, ethical and perfectly suited to the fashion and furniture sectors, opens up new prospects for the future of sustainable, eco-responsible textiles. As a "game changer", Flaura is not just one solution among many, but a key player changing the rules of the game in the leather industry.
Major technological advances
"Our success is based on cutting-edge technologies in the formulation and processing of natural materials. We have developed a unique approach to processing apple residues that enables us to produce leather that is flexible, resistant and totally free of harmful chemicals. This innovation not only meets consumers' growing demands for sustainability and quality, but also offers a viable alternative to traditional leathers, often associated with disastrous environmental impacts.
We are convinced that our bio-sourced vegan leather will become the global standard in terms of sustainability and ethics within five years, a key step in the transition to a circular and decarbonized economy." - Grégory, partner and chemist at Flaura
Local and global impact
By collaborating with prestigious fashion and furniture brands such as Atelier B., Elisa C-Rossow and Jaymar, Flaura puts forward its ambition to generate impact on a local and international scale. With over 70,000 tonnes of apple residue generated annually in Quebec, Flaura is positioning itself as an innovative solution to transform this waste into wealth. We aim to recover 12 tonnes of this waste in our first year of operation, helping to reduce CO2 emissions by around 60% and create a thriving bio-sourced economy. Game changers: a prestigious recognition "Being included in Natural Products Canada's "Game Changers" report is a prestigious recognition of our potential to transform the textile industry while having a positive impact on the economy and the environment. It confirms our leadership role in the bio-based economy and our ability to attract strategic investment to accelerate our growth."- Fannie, co-founder and CEO of Flaura. "The need for natural and sustainable solutions to drive economic prosperity has never been more critical, and Canada is uniquely positioned to play a key role, both nationally and internationally," explains Shelley King, CEO of Natural Products Canada.
About Flaura
Redefining textiles sustainably Waste is our raw material. We transform nature's residues, starting with apples, into high-end vegetable leathers, proving that every resource has unexplored potential to offer fashion. Flaura produces exceptional leather, grown here for tomorrow: We aim to make our Quebec-grown, bio-sourced leathers the standard for sustainability and ethics in the textile industry, and to have them recognized as a global benchmark for combining style and respect for the planet, with measurable media coverage and industry impact
